It’s not so much a case of Born To be Wild as born to be mild: a new generation of bikers is taking to the road, and they are not twentysomething speed freaks but sensible fiftysomethings.
The number of over-50 silver-riders climbing aboard a motorbike is roaring ahead: they now account for some 30% of all spending on bikes – a total of £340m last year – up from 17% just seven years ago.
Related: Saga roars into middle-aged biker market with new acquisition
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